In the Indian market, dairy products were still predominantly sold in retail stores, rather than online. So White Gold Farm wanted to create a brand that looks young, vibrant, and fresh to appeal to the digital audience, apart from creating an impact in the crowded retail space. Kreo was approached by the parent company with just an idea, and the responsibility of creating the brand from scratch.

Logo Design: The Holstein cow is shown innovatively with a fun and witty characterization. The elements of grass represent freshness. The organic look has been reproduced for an authentic and natural feel.